Monday, 12 May 2014

KFC in China

In KFC of china, you can not only consume one hamburger but also can feel fashion. As the saying goes "People always value opinions coming from sources other than their fellow employees." How is it successfully accepted by china customers? While KFC was coming into china market at beginning time, it was also creating Chinese KFC, according Chinese custom and culture. Only in 30 years, we can eat in KFC at almost all the city of China. If we don't know go where to have a lunch with our friends, we will unaware think about KFC at first time. We have so many choices, such as SiChuan dish, HuNan dish, GuangDong dish, and so on. How can KFC change our mind? If you are in china, after three days, you will know why KFC can occupy china market so faster than other food brand. When you are on the china street, you can easy see KFC ad; When you open the TV, KFC ad will around you; When you are in the super market or mall, KFC seem to say “Are you hungry? Here have a delicious chicken wings, crisp chips, fresh shrimps, and free seats which you can have a rest without buying KFC food. On the business street, you can see the big signboard with three words, KFC. When you pass the pedestrian tunnel, on the surface of the wall , you can see full of the KFC Billboards. It's KFC, following you anywhere. KFC use ad to full of our eyes and ears. Creating new style foods to satisfy young, that keeps KFC to be a leader of new delicious food. So while you are eating one new food of KFC, at first time, you will have felt so cool, so popular. KFC also pay attention on Chinese emotion. No matter Chinese New Year festival, Children festival, Chinese Lover’s festival, and so on, KFC will have special activities, and provide some small free gifts for customers who would like to join in the KFC activity. The more important thing is whether you want to go bathroom, or you only need have a rest, you can directly go KFC with free toilet paper, good service and immerse in the smell of fries.

3 comments:

  1. We are same title and same introduction for fast shop. It's very crazy.

    ReplyDelete
  2. It's pretty amazing how successful KFC has been in China. In Canada, it's less popular; I think more people here prefer hamburgers (or donuts, of course!)

    Corrections:
    How is it successfully accepted by Chinese customers?

    KFC also pays attention on Chinese emotions.

    ReplyDelete
  3. interesting post! Good KFC's information

    ReplyDelete